November 25, 2023

A Complete Cold Calling Guide For Real Estate Wholesaling In 2024

What is Real Estate Wholesaling?

Real estate wholesaling is a strategic investment approach within the real estate industry. It entails the process of identifying and acquiring properties at prices significantly below their market value and subsequently selling these properties to other real estate investors, often at a higher price point. It's important to note that real estate wholesaling does not require the actual purchase and ownership of the property. Instead, it centers around the assignment or transfer of the property contract or rights to another buyer for a profitable transaction.


Cold calling is a sales and marketing technique in which a person or a team of sales representatives contacts potential customers or clients who have not expressed prior interest in their products or services. A form of ‘telemarketing’ cold calling is one of the oldest and most common forms of marketing.

Complete Cold Calling Guide For Real Estate Wholesaling

Here's a simplified cold calling guide for real estate wholesaling:

Step#1.Find Potential Sellers:

The first step is to find owners of properties or sellers.Make a list of homeowners who might want to sell their properties, like those facing financial issues or with neglected homes

  • Get this list from public records or special software.
  • You also use various marketing channels to promote your name in the real estate market. In this way, motivated sellers will come to you themselves.

Step#2.Find Phone Numbers,create a Call List and Plan Your calls:

Find phone numbers of the sellers through research and from purchased databases. Set a schedule for your cold calling efforts. Dedicate specific hours to make calls, and stick to your plan consistently.

Step#3.Start Calling: 

  • Introduce yourself professionally and courteously.
  • Clearly state the purpose of your call and how your product or service can solve their problems or meet their needs.
  • Listen actively to the prospect's responses and engage in a two-way conversation.
  • Be a good listener and show empathy.

Step#4.Negotiate and Make a Deal:

  • When you find a seller, negotiate a contract to buy their property at a good price.
  • Include a clause in the contract that allows you to back out if needed.
  • Propose an irresistible offer and get the agreement signed.

Step#5.Find Buyers:

You’ve got the deal, but what do you need to do next? Get a buyer who’s ready to buy the property.

Begin marketing the property to your network of real estate investors and potential buyers.Use online platforms, such as real estate forums and social media, to attract buyers and also do offline marketing.

Step#6.Negotiate with the buyer and close the deal:

This is one of the most important steps, as it determines how much profit are you going to make from the property.Before closing the deal Make sure all extra costs are covered like marketing fees contractor fee etc.After the deal done close it by meeting all the parties involved and Complete the final documentation.

Always act professionally and ethically to build a good reputation in the real estate business.Try to market yourself as much as you can  than you can become a good real estate wholesaler.

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